Spend, tied to what it returns.
I'm a paid media director. I lead paid search and paid social, and I build the measurement that makes every pound accountable. Fifteen years in performance marketing, with contracts inside Dentsu, Publicis, IPG and WPP agencies.
Can you trust what your ads report?
Six questions I ask on day one of every engagement. Answer them for your own account and see where you stand. Nothing is saved or sent anywhere.
Example answers shown. Tap to change them.
The proof, with the numbers.
Every figure shows its period and source.
The Shakespeare Hospice: Google Ad Grant use up 8.3x
From £922 a month to £7,648, held for six months. The fix was measurement, not media.
Hiatt Hardware: a DTC channel built from nothing to £85,000 a month
Paid traffic sales grew from £7,700 to £62,000 a month in 2020, holding 437% return on ad spend.
Ando Living: €23k of media, €2.885m in sales
1,303 leads at €18 each for luxury property, converting into three sales.
Cigna: bidding on qualified leads, not cheap ones
Moved bidding to cost per qualified lead in SA360 at iProspect, so budget chased leads sales could close.
Two ways in.
Senior cover, under your brand
White-label or embedded paid media for when a client needs more than your team can carry. Search, social and measurement, at senior level from day one.
- Your clients stay your clients
- Works inside your process and tools
- Contracted through my own company
An interim or fractional paid media lead
Senior leadership for your paid media without a full-time hire: strategy, measurement, budget ownership, and managing your agency or team.
- Interim or ongoing
- Owns budget and reporting
- Measurement fixed first
Need a full agency team instead? Visit weareserenity.com.
From spend to outcome, with nothing lost in between.
Every engagement follows the same path: get the data right first, then make every decision on it.
Search and social, structured to learn
Data you can trust
Reporting a team can act on
Revenue, qualified leads, profit
Not clicks. Not impressions.
Hi, I'm IndyFifteen years of making ad spend answer for itself.
I started out building websites, then ran my own ecommerce business, Trafford Shirts, shipping sports clothing to more than 30 countries. Owning the whole P&L taught me early that a click is only a cost until it turns into revenue.
Since 2017 I've worked through my own company, embedded in agencies including iProspect, Carat, EssenceMediaCom, Digitas and StickyEyes, and with brands directly. Along the way I've led teams, steered clients through agency moves, and pitched and won new business.
If the data is wrong, every decision after it is wrong.
That's why every engagement starts with the measurement, before a penny of new budget moves.